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Free Resources To Improve Your Social Media and Blog Posts

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Generating constant content for your nonprofit’s social media pages is very important but it can also eat up a lot of time. We generate a lot of content ourselves and we use many web tools to make the job a little easier. Here are a few of our favorites that can hopefully improve your work too!


Cardiff photo from UnsplashOne of the big challenges when it comes to creating great content is finding just the right images. Sure, there are a lot of paid options out there but we work on a budget, and often that budget is zero. Enter Unsplash.

Unsplash is an amazing resource of photography that you use use in social media, blog posts, print pieces, just about anything you can think of.  From people to locations to events to activities, chances are someone has shared a photo to Unsplash, and you can use it as you see fit.

Even this photo of Cardiff Bay, one of my favorite places to visit, was on Unsplash.

Photo from Nappy.coNeed amazing stock photography of Black and Brown people? That can sometimes be hard to find, but has amazing photos for a variety of uses. They describe their mission as:

to provide beautiful, high-res photos of black and brown people to startups, brands, agencies, and everyone else. Nappy makes it easy for companies to be purposeful about representation in their designs, presentations, and advertisements.


With Undraw, you can create a great mix of open-source illustrations for your business and content ideas.

Illustration from UndrawThis style of illustration is popular right now, and Undraw powers many of the illustrations you see on web sites. I like that you can find lots of technology and business ideas portrayed, and you can change the featured color to match your brand colors. You can also download PNGs or SVGs for even more flexibility.

Created by Katerina Limpitsouni, she describes the project here:

Launched in 2017, with the simple goal to show that we designers should contribute to the open-source community, to help bring beautiful design abilities to everyone. unDraw has grown unexpectedly to be used by organisations like Google, Microsoft, Facebook, Harvard Business School, started something cool with Adobe and has been adopted by a truly open community that includes designers, developers and content creators, using it everyday in unique and unexpected products, projects and ways.

The Noun Project

Need an icon to help show/describe what your nonprofit does or a service you provide? Then the Noun Project is for you. Icons are a great way to visually show complex ideas or services.

Icon from the Noun Project
Working by Hadi from

The Noun Project collects and classifies symbols made and uploaded by graphic artists from all over the world. Like Undraw, you can customize the icon’s colors, sizes, rotation and more. I also like that if you find an icon and style you like, there are hundreds of icon collections by the same artist in similar styles.

The company, which is based in Los Angeles, serves as a resource for anyone looking for typographic symbols as well as a design history of the genre.

We hope these tools lighten your load just a little bit.

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mike richwalsky

Mike Richwalsky


Mike is principal at Gas Mark 8, Ltd., a creative marketing agency in Cleveland, Ohio and Manchester, England. We do good work for non-profits, higher ed, and small businesses in the US and UK. An accomplished speaker, he focuses on the technical side of marketing and web development, with a focus on digital marketing, video, cloud, and social media.
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