3 Low-Cost Digital Marketing Tips for Nonprofits
Are you searching for strategies to market your nonprofit firm on a budget? Whether your goal is to get more volunteers, gain more donors or build awareness, it’s critical to harness the power of online marketing. There are numerous low-budget digital marketing...
Free Resources To Improve Your Social Media and Blog Posts
Generating constant content for your nonprofit’s social media pages is very important but it can also eat up a lot of time. We generate a lot of content ourselves and we use many web tools to make the job a little easier. Here are a few of our favorites that can...
Five Reasons Why You Shouldn’t Host Your Website at GoDaddy
We have found ourselves moving websites away from GoDaddy hosting at a very rapid clip lately. We are just seeing too many issues, poor support and downtime to recommend that any business or nonprofit use them to host their websites. Your website is too important to...
It’s time to move to Google’s new GA4 for Analytics
Google has announced that it will be sunsetting its Universal Analytics platform. As of July 1, 2023, businesses using this platform will need to update their sites. The new version of Google Analytics is known as GA4. GA4 is considerably different from previous...
Creating a Content Strategy for Nonprofit Websites: Prioritize, Customize, Maximize
Every nonprofit website can benefit from a content strategy to ensure their digital footprint is leading their audience in the right direction. Though many of the basics remain the same, content strategies are not one-size-fits-all, especially for nonprofit websites....
Your Website is for Your Audience, Not for You!
The first thing you should know about your website is this: it’s not for you – it’s for your customers and prospects! Your goal is to create a great customer experience by ensuring that there aren’t any barriers to getting the information they...How Nonprofits Can Best Use Video to Boost Engagement
According to the New York Times, we are now entering a “Post-text World.” Written content is quickly becoming old-fashioned, while pictures and videos now tell stories of their own. Videos especially are a great way to connect with visitors and donors. They’re easy to...
5 Tips and Tricks for Using QR Codes
QR Codes have been around many years, and their use and adoption continues to grow. In Asia, they’ve been used extensively for sharing information, but adoption in other counties has been slow. For many years, reading a QR code on your phone required a separate...Sustaining & Growing Your Business During COVID-19
Ready to reach new levels of success? Connect with Gas Mark 8 for marketing solutions that will help you reach your goals. The pandemic is here to stay — at least for a while. In the meantime, your business needs to keep cash flowing in if you’re going to keep your...
About Mike
Mike Richwalsky
Cleveland, Ohio, USA
Mike is principal at Gas Mark 8, Ltd., a creative marketing agency in Cleveland, Ohio. We do good work for non-profits, higher ed, and small businesses in the US and UK.
An accomplished speaker, he focuses on the technical side of marketing and web development, with a focus on digital marketing, video, cloud, and social media.
