Alt text, also known as “alternative text” or “alt tags,” is a piece of HTML code used to describe an image’s content on a website. While it may seem like a small detail, alt text is incredibly important for accessibility and search...
Are you searching for strategies to market your nonprofit firm on a budget? Whether your goal is to get more volunteers, gain more donors or build awareness, it’s critical to harness the power of online marketing. There are numerous low-budget digital marketing...
Generating constant content for your nonprofit’s social media pages is very important but it can also eat up a lot of time. We generate a lot of content ourselves and we use many web tools to make the job a little easier. Here are a few of our favorites that can...
We have found ourselves moving websites away from GoDaddy hosting at a very rapid clip lately. We are just seeing too many issues, poor support and downtime to recommend that any business or nonprofit use them to host their websites. Your website is too important to...
Google has announced that it will be sunsetting its Universal Analytics platform. As of July 1, 2023, businesses using this platform will need to update their sites. The new version of Google Analytics is known as GA4. GA4 is considerably different from previous...
Every nonprofit website can benefit from a content strategy to ensure their digital footprint is leading their audience in the right direction. Though many of the basics remain the same, content strategies are not one-size-fits-all, especially for nonprofit websites....
According to the New York Times, we are now entering a “Post-text World.” Written content is quickly becoming old-fashioned, while pictures and videos now tell stories of their own. Videos especially are a great way to connect with visitors and donors. They’re easy to...
Mike Richwalsky
Cleveland, Ohio, USA
Mike is principal at Gas Mark 8, Ltd., a creative marketing agency in Cleveland, Ohio. We do good work for non-profits, higher ed, and small businesses in the US and UK.
An accomplished speaker, he focuses on the technical side of marketing and web development, with a focus on digital marketing, video, cloud, and social media.
