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We’re Upping Our Image Optimization Game

We're upping our image optimization game

In the digital age, the speed and performance of your website can make or break the user experience. That’s why we’re thrilled to announce a significant upgrade to our hosting services that’s set to revolutionize how your site operates. Thanks to our new partnership with Shortpixel, we’re now offering unlimited image optimization that promises not just to meet but exceed your expectations.

For our valued hosting customers and nonprofits on the lookout for superior hosting solutions, this update means your websites will load faster than ever before, without sacrificing image quality. Gone are the days of slow, on-server image processing. With Shortpixel’s cutting-edge technology, we’re stepping into a new era of image optimization, including next-generation formats, advanced compression, and auto-resizing for large images.

Image Optimization?

When it comes to your website humming along smoothly, the size and quality of your images play a huge role. Think of image optimization as the unsung hero of website speed. It’s all about shrinking those picture files down to size without making them look like a pixelated mess from the early ’90s. Why does this matter? Because nobody likes to wait around for a page to load, and honestly, neither does Google. By squeezing down those image file sizes, we’re not just cutting down on the waiting game; we’re also giving your site’s SEO a nudge in the right direction. Plus, a faster site means happier visitors sticking around longer, which is what we all want at the end of the day.

How Image Optimization Works at ShortPixel

Enter ShortPixel

ShortPixel Image Optimization Provider

So, we’ve decided to kick things up a notch by teaming up with the wizards over at Shortpixel. Why? Because we realized that our old way of doing things – squishing images on our own servers – was a bit like trying to run a marathon with a backpack full of bricks. It did the job, but boy, was it a slog. Enter Shortpixel, and suddenly, we’re swapping that backpack for a jetpack. Their tech is like a magic wand for your images, making them lighter, faster, and still drop-dead gorgeous.

What’s the secret sauce, you ask? It’s all about those fancy next-gen formats (think webp and avif) that are like the sports cars of image files: sleek, speedy, and seriously efficient. Then there’s the resizing and compression magic, where Shortpixel takes those overly hefty photos and trims them down to just the right size, without losing an ounce of quality. It’s a bit like having a personal trainer for your website’s images – they come out leaner, meaner, and ready to perform at their best. And the best part? You don’t have to lift a finger; all the optimization happens behind the scenes, automatically.

Let’s help your nonprofit

Nonprofits, listen up because this one’s for you. We know you’re out there doing the heavy lifting, making the world a better place, but if your website’s lagging like it’s stuck in 1999, you’re not getting the eyeballs you deserve. That’s where we swoop in with our superhero cape. With our Shortpixel-powered image optimization, we’re not just talking about sprucing up your site; we’re talking about a full-on transformation. Faster load times? Check. Google giving you the nod with better rankings? Double-check. It’s all about getting your message out there louder, clearer, and faster, without your budget taking a hit.

And because we’re all about walking the talk, we’re throwing open the doors for a free hosting and site review for any nonprofit not yet in the club. Think of it as your website’s day at the spa, except it’s on us. We’ll poke around, see where we can make things zippier, and show you just how much smoother your site can run with our tech in the engine room. No strings attached, just us looking out for the folks who do good. So, how about it? Ready to make your website work as hard as you do? Let’s chat.

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mike richwalsky

Mike Richwalsky


Mike is principal at Gas Mark 8, Ltd., a creative marketing agency in Cleveland, Ohio and Manchester, England. We do good work for non-profits, higher ed, and small businesses in the US and UK. An accomplished speaker, he focuses on the technical side of marketing and web development, with a focus on digital marketing, video, cloud, and social media.
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