NotebookLM: A Game-Changer for Your Website

Podcast

AI tools like ChatGPT and GitHub Copilot have firmly found their place in my daily toolkit. They help me write better, code faster, and even plan out content—like this blog post. Rest assured, though, I wrote it myself. Promise.

With these tools becoming essential to my workflow, I’ve become harder to impress when new AI tools come along. Sure, I try them all, but it’s rare for a new release to truly blow my mind. That happened last week.

Introducing NotebookLM

Google recently launched an AI tool called NotebookLM. It’s designed to help you gather information from various sources—documents, PDFs, videos, you name it—and then summarize it clearly and concisely. For example, if you’re researching a new topic for a project, you can upload all your reference materials, and NotebookLM will create a concise summary to help you get up to speed quickly. Imagine throwing hundreds of files at it and getting an easy-to-digest overview in return. It’s an ideal solution for people like me who are curious about a ton of topics but just don’t have the time to wade through all the content out there.

But that’s not what blew my mind. Lots of tools can summarize information. NotebookLM has something else up its sleeve—something that sets it apart from the rest.

Turning Summaries into Podcasts

NotebookLM can take those summaries and turn them into a podcast—yes, a full-on podcast, with two hosts doing a deep dive on the topic you’ve provided. The hosts’ voices are clear, engaging, and easy to follow. You can listen while driving or doing other tasks, making it a fantastic way to learn on the go.

That’s cool on its own, but here’s the killer feature: you can just give it your website URL, and NotebookLM will gather information from your site and create a podcast. Not just a high-level overview, but a genuine deep dive. I tried it with my company’s website, and what I got back left me stunned.

A Personalized Content Audit

In a 12-minute podcast, the AI hosts talked about the services my agency offers and recent blog posts. They even gave thoughtful commentary on our agency name. But the part that really floored me? Towards the end, the hosts started pointing out gaps—topics we were missing and content we should consider adding. It was like having an insightful content audit done, but in podcast form.

The hosts were enthusiastic about our web hosting and WordPress expertise but called me out for not talking enough about our digital marketing services. They highlighted blind spots I hadn’t even realized were there. I sat there, slack-jawed, realizing how easy it is to miss these opportunities when you’re too close to your own content. Moving forward, I plan to use this perspective to regularly reassess our content strategy and ensure we address these gaps proactively.

A Game-Changer for Website Audits

NotebookLM has the potential to be a game-changer for website audits and content reviews. It’s an incredible tool for finding those blind spots that are easy to overlook when you’re in the weeds of daily work.

I’m not embarrassed to share the podcast it created about my site. In fact, I’m excited for you to hear it. You can listen below and see exactly what I mean.

Frequently Asked Questions (FAQ)

1. What is NotebookLM?
NotebookLM is a new AI tool by Google designed to gather, summarize, and present information from various sources like documents, PDFs, and websites in a concise format, making research more efficient.

2. What makes NotebookLM different from other AI tools?
Unlike other tools that focus only on text summaries, NotebookLM can turn its summaries into a podcast with realistic hosts discussing your content, making it more engaging and accessible.

3. How can NotebookLM benefit website owners?
NotebookLM can analyze your website’s content, identify gaps, and create a podcast offering insights on areas to improve, making it a powerful tool for content audits and SEO strategies.

4. Can I use NotebookLM with my own website?
Yes, by providing your website URL, NotebookLM will analyze the content and generate an audio summary, pointing out strengths and potential areas to expand on.

5. What industries would benefit the most from NotebookLM?
This tool is ideal for content-heavy industries like education, digital marketing, and research, where in-depth content analysis and summaries can save time and improve decision-making.

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mike richwalsky

Mike Richwalsky

Partner

Mike is principal at Gas Mark 8, Ltd., a creative marketing agency in Cleveland, Ohio and Manchester, England. We do good work for non-profits, higher ed, and small businesses in the US and UK. An accomplished speaker, he focuses on the technical side of marketing and web development, with a focus on digital marketing, video, cloud, and social media.
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