Mike has 20 years of experience in traditional, digital and web marketing, primarily working in higher education at institutions including Duquesne University, Allegheny College and John Carroll University. His work has focused on enrollment, fundraising, alumni outreach and creative strategy.
Mike has spoken at conferences around the world on web and marketing topics, including HighEdWeb, WPCampus, Coalition for Networked Information, Institutional Web Management Workshop and many more. His work has been recognized with many Graphic Design USA and CASE awards, and he was named a Creative Spark Award Winner by the Advertising Federation of Northwest Pennsylvania for excellence in electronic communications and marketing for his work in the Erie community.
“If our work impacts or improves the life of just one person, then all the hours and energy have been well worth it. ”
February 2024
Enhancing Nonprofit Marketing with Generative AI: Mastering the Art of Creative Prompts
January 2024
Marketing for the New Year: To Infinity and Beyond with AI
October 2023
I, for one, Welcome our new Robot Overlords
May 2023
Artificial Intelligence (AI) in the Workplace
December 2021
October 2021
I got 5 on it: 5 ways to improve your website quickly and easily
March 2020
Ignore Accessibility At Your Own Peril
October 2019 (2 sessions)
Avengers Assemble: Creating Integrated Campaigns That Get Results
Thank U, Next: Using Technology to Enhance Donor Stewardship and Recognition
June 2019
Meeting B2B Tech Buyers Where They Are: The Mobile and Smart Home Marketing Revolution
May 2019
What’s New in Digital and Social Marketing in 2019 and Beyond
October 2018
July 2017
October 2016
Track co-chair, Management and Professional Development Track
Speed and Security: A Better User Experience with HTTP/ 2 & Let’s Encrypt
October 2015
Track Chair, Management and Professional Development Track
March 25, 2015
Building a Personal Brand
June 2014
March 20, 2014
Panelist: “Social Media: Who, What, When, Where and Why.”
September 18 & 25, 2013
Principles of Web Design course
July 29-31, 2013
A Web Yankee in King Marketing’s Court
June 10-12, 2013
March 6 & 13, 2013
Principles of Web Design course
March 27, 2012
February 8, 2012
Website Redesign Boot Camp: What you need to know to get ready for your next web redesign
March 22, 2011
WordPress University: Strategies, tools and shortcuts for WordPress-based higher ed websites
January 19, 2011
Professional Photos, Videos and Live Streams 101: Strategies and Tips From Campus Pros
October 10, 2010
Hold Up! WordPress Can Do That? GTFO!
Presented with Jesse Lavery
October 2-5, 2010
Intro to WordPress and Theming
Online Video 101
June 8, 2010
May 5, 2010
March 8, 2010
Pre-Conference Workshop: Hands On With Amazon Web Services
December 2, 2009
Blogging 101
October 14, 2009
Facebook on Campus: Applications, Tools & Tips for Your College
October 12, 2009
Social Media Overview for PR Professionals
September 15, 2009
Better Online Videos 101: How to Shoot, Edit and Host Effective Web Videos
July 27 and 31, 2009
Using the Social Web To Maximise Access to Your Resources presented by Brian Kelly
London, England & Cardiff, Wales
July 28 – July 30, 2009
Using Amazon Web Services
Colchester, England
June 30-July 2, 2009
Monitoring and Maintaining Your Social Media Presence
June 16, 2009
Facebook & Twitter Recruitment Tools to Engage Prospective Students
June 3-4, 2009
The Storm is Brewing: Cloud Computing and Amazon Web Services Workshop
March 11-12, 2009
Presenting on social media with Karine Joly
July 2008
Head in the Cloud: On-Demand Solutions for Processing, Storage and Content Delivery Needs
Presented with Josh Tysiachney
May 2008
Introduction to Cloud Computing
October 2007
Game Changer: The Facebook Platform
Presented with Josh Tysiachney
October 2006
Meta-Search in the Liberal Arts, Libraries and Beyond
May 2006
Social Meta-Search in the Liberal Arts
Presented with Dr. Bryan Alexander, Director of Research, NITLE
2006
Chair, Websites and Web Development Track
November 2005
Gnosh: Building a Social Software Search Engine
Winner, Best Poster Session
1999
Using Web Plugins for Online Learning
Writing
June 2010
July 2009
Guest post: Facebook Usage by US Colleges and Universities
Interviews & Mentions
June 2020
August 2018
October 2016
May 2014
May 2014
January 2012
January 2012
November 2011
August 2011
New 360 Panorama WordPress Plugin to embed your panoramas
June 2010
March 2009
January 2009
October 2008
Virtually Yours
February 2008
March/April 2006
January 2006
December 2005
Où vont les métamoteurs ?
November 2005
Learning Communities, Sharing and RSS
February 2005
July 2005
We’re ready to help – just let us know what you need and we’ll craft a custom plan that’s good for your budget, your brand and your timeline.
