It’s time to move to Google’s new GA4 for Analytics

it's time to move to google's new GA4 for analytics blog header graphic

Google has announced that it will be sunsetting its Universal Analytics platform. As of July 1, 2023, businesses using this platform will need to update their sites. The new version of Google Analytics is known as GA4. GA4 is considerably different from previous versions in that it treats things like events, clicks, and traffic very differently than version 3 and earlier.