It’s time to move to Google’s new GA4 for Analytics
Google has announced that it will be sunsetting its Universal Analytics platform. As of July 1, 2023, businesses using this platform will need to update their sites. The new version of Google Analytics is known as GA4. GA4 is considerably different from previous versions in that it treats things like events, clicks, and traffic very differently than version 3 and earlier.
Creating a Content Strategy for Nonprofit Websites: Prioritize, Customize, Maximize
Every nonprofit website can benefit from a content strategy to ensure their digital footprint is leading their audience in the right direction. Though many of the basics remain the same, content strategies are not one-size-fits-all, especially for nonprofit websites. Understanding your audience, effectively utilizing each piece of content that is created and having a strong […]
Your Website is for Your Audience, Not for You!
The first thing you should know about your website is this: it’s not for you – it’s for your customers and prospects! Your goal is to create a great customer experience by ensuring that there aren’t any barriers to getting the information they are searching for. This starts with having an easy-to-navigate site with clear […]
How Nonprofits Can Best Use Video to Boost Engagement
According to the New York Times, we are now entering a “Post-text World.” Written content is quickly becoming old-fashioned, while pictures and videos now tell stories of their own. Videos especially are a great way to connect with visitors and donors. They’re easy to consume and can be a great way to promote your business […]
5 Tips and Tricks for Using QR Codes
QR code usage continues to grow, especially post-pandemic. Here are some tips and tricks to get the most out of your QR codes.
This TV series actually shows real marketing being done
When it comes to accurately showing someone doing marketing in a TV show or movie, it’s mostly wrong. This show gets it mostly right.
The Future of Live Events for Nonprofits
This year has been much different than we all expected. Obviously. Sorry for the hyperbole, but it’s true, especially when it comes to hosting events for non-profits. We all saw our large planned events like trainings, meetings, races, fundraisers and more postponed, done on Zoom, or just straight up cancelled. I have sat through many […]
